top of page


Meet the coach: Team Members
Schein book photo1.jpg

Michael F. Schein

Michael F. Schein is the founder and president of MicroFame Media, a marketing
agency that specializes in making idea-based companies famous in their fields. Some of
his clients have included eBay, Magento, The Medici Group, University of Pennsylvania,
Gordon College, University of California Irvine, United Methodist Publishing House,
Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc.,
Psychology Today, and Huffington Post, and he is a speaker for international audiences
spanning from the northeastern United States to the southeastern coast of China. His
book The Hype Handbook: 12 Indispensable Success Secrets From the World’s
Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary
Breakers, published by McGraw Hill, appears where books are sold.

Hype Book List:
Author Website:
Business website:
The Hype Handbook (Amazon)
The Hype Handbook (Barnes&Noble)

bottom of page